Explore Cortex

Domains Overview

Explore an interactive dashboard to learn more about how we track and attribute revenue per domain inside of Cortex
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Glossary of terms:

RPU

Average revenue per user

PPU

Average number of pages viewed per user

CPM

Average cost per thousand impressions

IPS

Average number of impressions per session

IPPV

Average number of impressions per page view

Bounce Rate

Number of people who exit your site after a single page view

CTR

Click through rate

ROI

Return on investment

DTC

Direct to consumer

CPC

Cost per click

Tracked Revenue

Revenue as tracked by source

Added Reach

Additional traffic generated by AdRizer campaigns

Estimated Spend

Track real-time ad spend inside of Cortex

Source Spend

Track spend by traffic source. Reconciles throughout the day.
Domains
Domain Detail
Dive into the granular details of each domain.
Reset your graph with a single click.
MON 8/10/20 - MON 8/10/20
Select your date range to view real-time and historical campaign data.
Customize your dashboard by toggling relevant metrics and monitor campaign performance indicators in real time.
Customize your dashboard by toggling relevant performance indicators and monitor campaign performance in real time.
7 AM
Clicks: 8,501
Spend: $749.65
Profit: $34.52
DFP Revenue: $481.32
DFP CPM $1.335
Native Rev: $302.85
Native CPM: $5.174
RPU: $0.102
ROI: 18.42%
7 AM
8 AM
Clicks: 7,103
Spend: $632.92
Profit: $$150.09
DFP Revenue: $492.45
DFP CPM $1.456
Native Rev: $238.97
Native CPM: $4.990
RPU: $0.112
ROI: 25.82%
8 AM
9 AM
Clicks: 6,885
Spend: $646.40
Profit: $151.22
DFP Revenue: $518.21
DFP CPM $1.565
Native Rev: $231.70
Native CPM: $5.790
RPU: $0.117
ROI: 25.26%
9 AM
10 AM
Clicks: 8,574
Spend: $827.48
Profit: $214.64
DFP Revenue: $669.76
DFP CPM $1.606
Native Rev: $308.89
Native CPM: $5.966
RPU: $0.122
ROI: 22.09%
10 AM
11 AM
Clicks: 13,566
Spend: $1,342.50
Profit: $327.42
DFP Revenue: $969.60
DFP CPM $1.498
Native Rev: $549.90
Native CPM: $6.997
RPU: $0.121
ROI: 24.47%
11 AM
12 PM
Clicks: 20,866
Spend: $2,050.34
Profit: $397.87
DFP Revenue: $1,435.92
DFP CPM $1.359
Native Rev: $834.27
Native CPM: $6.176
RPU: $0.116
ROI: 28.25%
12 PM
1 PM
Clicks: 14,866
Spend: $1,550.34
Profit: $347.87
DFP Revenue: $1,435.92
DFP CPM $1.359
Native Rev: $834.27
Native CPM: $6.176
RPU: $0.116
ROI: 21.25%
1 PM
2 PM
Clicks: 17,468
Spend: $1,496.00
Profit: $110.29
DFP Revenue: $1,028.34
DFP CPM $1.216
Native Rev: $577.94
Native CPM: $5.168
RPU: $0.09
ROI: 12.37%
2 PM
3 PM
Clicks: 16,641
Spend: $1,396.02
Profit: $253.65
DFP Revenue: $971.91
DFP CPM $1.175
Native Rev: $534.46
Native CPM: $4.992
RPU: $0.95
ROI: 18.25%
3 PM
4 PM
Clicks: 14,476
Spend: $1,168.98
Profit: $115.45
DFP Revenue: $884.91
DFP CPM $1.116
Native Rev: $479.8
Native CPM: $4.523
RPU: $0.093
ROI: 17.98%
4 PM
5 pM
Clicks: 12,166
Spend: $1,142.50
Profit: $327.42
DFP Revenue: $969.60
DFP CPM $1.498
Native Rev: $549.90
Native CPM: $6.997
RPU: $0.121
ROI: 22.47%
5 PM
6 pM
Clicks: 10.789
Spend: $1,236.72
Profit: $298.49
DFP Revenue: $926.89
DFP CPM $1.227
Native Rev: $378.87
Native CPM: $6.897
RPU: $0.116
ROI: 19.47%
6 PM
7 pM
Clicks: 9,897
Spend: $1,042.50
Profit: $296.42
DFP Revenue: $899.60
DFP CPM $1.498
Native Rev: $549.90
Native CPM: $6.997
RPU: $0.121
ROI: 16.47%
7 PM
Clicks
Spend
Profit
DFP revenue
DFP CPM
NAtive Revenue
Native CPM
RPU
ROI
Added Reach
490,236
Additional traffic generated by all selected campaigns.
Source Spend
$38,014
Spend as tracked by source. Reconciles throughout the day.
Estimated Spend
$36,637
Spend as tracked in real time by Cortex.
Tracked Revenue
$45,237
Revenue as tracked by source. Reconciles throughout the day.
Source Profit
$7,223
Profit as tracked by source. Reconciles throughout the day.
Estimated Profit
$8,072
Cortex estimated campaign profit.
View top KPI's at a glance. Click to learn more about each metric.
Spend
Revenue
Profit
DailyFresh.com
Domain Detail
Dive into the granular details of each domain.
Spend
$22,808.43
Revenue
$27,142.24
Profit
$4,325.88
ROI
16.34%
Clicks
960,490
Get day-by-day revenue breakdowns by domain.
Mon
Tue
Wed
Thur
Fri
Sat
Sun
Dive into the details of each specific domain to get granular with your revenue data.
BuzzPost.com
Spend
$15,206.68
Revenue
$18,095.54
Profit
$3,747.65
ROI
14.59%
Clicks
1,245,076
Get day-by-day revenue breakdowns by domain.
Mon
Tue
Wed
Thur
Fri
Sat
Sun
Dive into the details of each specific domain to get granular with your revenue data.

This is an interactive mockup of our Cortex platform built for learning purposes.  All data and charts are for demonstration only. Hover or click on the various elements to learn more.

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