Digiday Publishing Summit Highlights
Last week we found ourselves in the mountains of Colorado at the 2019 Digiday Publisher Summit. As we settle back into our post-Vail lives, I wanted to capture a few themes emerging from last week’s summit and associated client conversations.
A New Paradigm in Publisher Analytics is Needed
2019 had an ominous start for open-web publishers. BuzzFeed, Verizon Media, and Gannett all announced significant layoffs that hit content creators particularly hard. Publishers deserve revenue attribution that rewards content creators who impact the bottom line.