Get The Most Out of Cortex: Tips and Tricks
When working in the AdTech industry, there’s constantly the looming question of whether a task can be done quicker or better than it currently is. Whether productivity can increase or if time can be saved or better used. For many users within Cortex, the question is not if, it’s how. AdRizer’s team of dedicated engineers is in constant communication with in-house analysts strategizing the “how” section of the question. How can Cortex users move more efficiently while knees-deep in the software? It’s time to share insider knowledge to help you take advantage of all that Cortex has to offer.
How To Win In 2020
With a new year comes fresh plans to attain higher goals. Publishing and ad tech are steadily changing — new channels, distinct trends, and better metrics utilization. Keep up with the pace of innovation. Here’s what your company can do to win in 2020.
Thinking Outside The Box: AdRizer's Culture of Innovation
To meet and exceed client's goals means constant innovation... and not just technological.
A/B Testing: Know It - Use It - Crush It
One of the most valuable tools we utilize here at AdRizer is A/B testing. When it comes to experimenting with different kinds of headlines and ad images, there’s no such thing as having too much information. There are often several different ways to draw a user to a piece of content, and A/B testing allows us to discover the best possible criteria that make it happen.
Stay Ahead of The Game by Understanding CPM Trends
Our Media Analysts live and breathe campaign analytics, and CPM is watched carefully all day because it is the baseline metric that affects all others. Fluctuations in CPM have a direct impact on RPU and the overall financial performance of your site. They are one of the key metrics to track as you manage and refine your goals.
Headline Dos and Don'ts
There’s a fine line between headlines which are compelling and those that many would consider “click-bait.” Part of that relies on your long-form content telling a story, the rest is reliant on the headline you use to tease that story to elicit a click. These are some of our "best practices."
Grab Attention with Arresting Images
Maybe you’ve had a campaign get rejected, or maybe you’re just doing your due diligence before diving into Cortex to begin creating your first campaigns. Either way, these tips will help you get on track and empowered with some of the current best practices for ad creation on our partner sources in 2019.