If you're not quite up to speed in the "arbitrage" marketing world, we want to give you a quick refresher course. 

Nothing agonizing - just a quick overview of a few things your team can do in an effort to lower your cost-per-user. Because who doesn't love paying less for more.

My objective here is to uncover which ad platforms are showing the lowest click costs as of July 2022 - we will jump into each source and what makes each one of them special.

So what is the goal here? Apart from simply reducing costs? When we look at our profitability and analyze our revenue attribution we want to see green

For example, we want to ensure that our budget is being well spent as well as efficiently to remain as profitable (or as far into the green numbers) as possible. 

The Importance Of Lowering Your CPC

Why do we keep bringing up arbitrage? Because that’s what we do, we are the perfect source to inform you on what is going to cost you less and where. 

Arbitragers pay for cheap ads - then they get those visitors to click on higher CPC ads on their own site, and if you’re good at it… boom, profit!

Understanding this concept seems like it should be a no-brainer and a heavy focus for online brands. 

However, day-over-day here at AdRizer, we have seen a shift where some brands will actually pay more, “if it all pans out at the end of each month”. Which is great and all, but don’t you want to maximize your earnings?

So without further ado, let’s dive into how you can start testing out new cheaper advertising platforms in an effort to lower your cost-per-click (CPC).

Top 5 Ad Sources Where Low CPCs Live

I want to share with you 5 different but extremely powerful ad platforms on AdRizer’s radar for lower cost-per-clicks (CPC). 

Feel free to experiment with the user data and other traffic KPIs to see if there are any beneficial, cost-saving moves you can make to optimize your marketing channels


When it comes to native advertising Taboola is amongst the top two ad platforms where you can instantly see your ads amongst the most popular publishers (CNN, MSN, ESPN, and hundreds more).

Using a manual or smart bidding strategy Taboola has the power to generate extremely cheap clicks. For Taboola, you can bid as low as 1 cent on click campaigns.


Outbrain follows Taboola in nearly every aspect except a few.

When it comes to granular bidding and refining audience data, Outbrain is almost unmatched.

Apart from affinity data and interest-based targeting, Outbrain allows advertisers to exclude not only underperforming publishers but also sections without those sites.

For example, your campaign could be killing it on CNN but CNN Politics section is dragging you down with a sky-high smart bid. 

Outbrain lets you block partial sites so you can focus on what is converting and kill what’s not.


Everyone seems to have a Gmail these days, whether it be for convenience or just choice, this is an extremely powerful tool for us marketers. 

Most of the time Gmail flies under new brands' radars but by retargeting users that are engaged, you can start to get a better sense of who your audience is - this has everlasting effects that overlap with all of your other paid efforts.

The goal here is to “not let them go”.

Running ads here on Gmail can be a double-edged sword, people are checking their emails but do they want to be sold to right now? Maybe, maybe not - but at least you have them pixelated for later.

Note: Gmail ads stem from within Google Ads Manager. 


Depending on your vertical, Facebook can be a gold mine for locating how to get a lower CPC for your paid efforts. 

Let’s say for example you are in the real estate industry and currently creating campaigns solely on Google Search/Display but you need to lower your cost per user.

If we take a quick look into just averages for each industry, Facebook sees an estimated CPC of roughly $2. Whereas on Google, for the same users you can be paying as much as $4.18 for a top-of-page bid for the term [real estate] as a search term. Boom nearly 50% drop in CPC!

Below is a brief overview of how each industry stacks up on Facebook.


MGID is another native advertising platform - easy to use but has its limits. You can get lower rates, but you have to monitor your results. 

What do we mean by monitoring your results? 

When initially beginning your paid engagement on MGID there is a learning phase that you must overcome before your ads start to see profitability. 

You can accomplish this by blocking publishers, adjusting manual bids hourly, and retesting content. 

This period typically takes the first ~$150-200 of ad spend, so be patient here and don’t just give up when you see red.

Note: Keep a watchful eye out for foreign sites or those with little to no monthly traffic.

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Tyler Torcivia
Meet Tyler Torcivia - Born In Allentown, PA and resident of Sarasota has been a member of the AdRizer team since the start of 2021.