Cortex Illuminates as Google Goes Dark

August 26, 2019
May 22, 2019
During the recent Google Ad Manager outage, countless advertisers and publishers floundered for days in the dark. AdRizer's Cortex Revenue Atrribution platform helped illuminate the way.

In the Wake of Google Ad Manager's Recent Outage...

Earlier this month, Google Ad Manager (and DFP) experienced the longest blackout in recent memory. This blackout left countless advertisers and publishers floundering for days while their reporting was darkened by the outage. Many who rely on in-house buyers utilizing the Ad Manager had one safe option: dial back their bids and hope their revenue stream didn’t tank as a result of losing auctions.

The ambiguity of this scenario sounds like a nightmare for advertisers who spend tens of thousands of dollars daily on media buying. Without revenue data, publishers could unwittingly be blowing thousands of dollars an hour if they don’t reel in their bids. The results could be catastrophic.

However, advertisers and publishers who utilize the Cortex platform to manage their paid media navigated this crisis with a measure of assurance that they could come out the other side in the black. Cortex's AI-powered insights enable confident bidding via historical CPM and RPU trends even as DFP/GAM went dark.

Learn how Cortex goes beyond traditional media measurement to optimize on real-world behavior and outcomes.

Thinking Outside The Box: AdRizer's Culture of Innovation

Read more

The Direct-to-Consumer Catagory Matures

Read more

AdRizer HQ Reflects Our Culture

Read more

Digiday Publishing Summit Highlights

Read more

Do You Have What it Takes to be a Media Analyst?

Read more